Role of Folk Doll Archetypes in Modern Culture and Therapeutic Puppetry

The purpose of the article is to identify basic archetypes folk doll and find out possibilities their use in therapeutic puppetry. research methodology based on historical, analytical, semiotic methods with culturological interpretation findings. scientific novelty that role modern culture puppetry examined for first time from aspect. Since collective consciousness activated during art therapy classes access subconscious gained, combination specific signs symbols contribute not only familiarisation Ukrainian material spiritual culture, but also perform an informational communicative function, simultaneously contributing assimilation reproduction social adaptation individual. Conclusions. Creating a object, doll, which at same image-symbol person, giving it meaning alter ego, person through gets opportunity reveal hidden properties personality. therapy, taking into account precautionary mechanisms addressing its main archetypes, popularises society helps solving problems sphere personal relationships between children adults.
 Key words: archetype, culture-creative puppetry, doll.